We didn’t make the thing we sell. We’re simply the conduit that puts people in touch with it. We believe nature is not a distant place. It is part of us. And if we reconnect with nature, we can restore the planet and humankind.
Physiologically, spending time in green places makes us calm and comfortable, reducing stress levels and boosting immune function.
Nature puts us back in touch with something bigger than ourselves. Data shows that the prosocial effects of this state of awe include less concern for self, increased generosity, and more cooperation.
Our theory is that our nature-rich stays and activities not only inspire a deeper appreciation for the natural world, but also a greater sense of responsibility to protect it. As the climate crisis heightens, cultivating nature advocates is critical.